Some video placement requires a predetermined length, like traditional commercials and platforms like Tik-Tok. When creating a video for sites like YouTube, they can be a lot longer. However, it’s more important to keep your audience in mind when deciding on video length. Most videos on the web shouldn’t be longer than a few minutes to maximize viewer engagement. We’re happy to discuss ideal length on a case by case basis.
Corporate and event videography services can vary in cost, depending on your idea, where your video is playing, and your own marketing budget. Only you can determine how much makes sense to invest in your business’s project. Cost can be influenced by the idea, the number of scenes, explosions and special effects, and crew members required to get the job done.
Give us a call and we can talk over your idea, your budget, and how we can work with you to get your ideas on screen. Getting the best quality out of your budget is part of our service to you.
Four to eight weeks is average for a corporate video. Social videos usually need to be turned around much quicker, and in this area, we can move as quickly as you can. We find that the most time-consuming part of making a commercial or video is the approval process on the client side. Once you give us the greenlight, we can turn around your project extremely quickly.
If you’ve seen one corporate video you’ve seen them all...right? Wrong! We’re in the golden age of branded content with companies like Apple, Nike, and Google making compelling video content that drives business and improves their brand image. We can use our experience and creativity to help you create a one of a kind corporate or event video people will actually want to watch.
Yes! Production is in our genetics. If you have the idea and budget, we have a team of writers, producers, directors, editors, and technicians standing by to make your vision a reality.
For video, the answer depends on several things, including but not limited to:
- Whether we’re filming in one location or several
- How long we need to allow for filming and how of a large a crew we need
- How complex the edited video is – especially if it involves animated elements
- Whether we’re producing a single video or several related videos
For animation, the costs will depend on:
- The style and complexity of animation (for example 2D versus 3D)
- Whether we are working with existing assets such as characters or whether these need to be created from scratch
- The duration of the final animation
Most importantly, we work with clients who have a range of budgets, so whatever your requirements, we can find a solution. Contact us today and we can talk through your options before providing a detailed proposal and cost breakdown.
Every project is different, but broadly speaking, the production process can be broken down into three phases:
Pre-production: This is when we work with you to learn all about your business and define what it is you need from video. Some of the questions we might explore are:
- Who is your target audience?
- What platforms do you want to publish on?
- What are the key messages you want to communicate?
From there, we’ll create a video outline and/or detailed script, confirm budgets, and arrange any filming dates with you.
Production: This is the filming portion of the production process. Our crew will capture all the required footage, such as interviews, event footage, or product demonstrations. We might film at your premises, our studio, or other locations relevant to the video messages.
Post-production: Once we’ve captured all the footage, we’ll get to work on the edit. This involves crafting the footage into a coherent narrative and adding graphics, titles, and music as appropriate. You’ll have a chance to review one or more drafts and give feedback before everything is finalized.
When we begin a project, we’ll arrange a face-to-face meeting or ask you to fill out a short questionnaire to help us understand the project requirements. From there, you can have as much or as little input into the scripting, filming, and editing as you’d like.
We’ll keep you informed at every step of the process. For animation, we generally agree on the key messages with you, then we work on a draft script and a suggested visual style for review. We’re also happy to work from a full script or storyboard you provide to us.
Alongside the filming, we’ll create any motion graphics required for the video. These could range from a simple animated logo to a series of stylish infographics. We always use graphics in a way that complements rather than complicates the message of the video. We can also add your own branding to the video to make it truly yours.
Not every project requires a voiceover, but when it does, we can provide you with a range of different voiceover samples to choose from and we’ll take care of the rest. When a background music track is required, we can source a suitable track from a royalty-free music library and provide a license for usage in the finished video.
We film everything on professional broadcast-quality 4K video cameras and use additional kits – such as radio mics, lighting kit, or green screen – where appropriate. We continually invest in new kits and software to keep up-to-date with the rapidly changing standards of the industry.
We usually supply our finished videos in the most commonly used formats, typically .mp4 or .mov. However, we’re happy to convert these into other formats free of charge.
We keep backup copies of any footage and project files for a minimum of a year. We’re happy to revisit and update older projects – for example, if you have changed your branding or want to update facts and figures about your business. If there are concerns about data sensitivity, we’re happy to delete all our copies of the media on completion of the project at your request.
Xpression Video Productions provides full scriptwriting and creative development services, just like the big agencies. We learn about your business through production meetings, phone calls, and our creative brief. We do ask that our clients be prepared to provide us with as much content and information as possible so we can learn about your business and what is driving you to produce this video production.
Xpression Video prides itself on our ‘Bottom Line’ pricing structure. We do not want our clients to have any surprises or unexpected costs. What we bid is what you pay in the end. The only caveat to this is if there is a scope change in the project during production. If any added costs come up, we will always ask for your approval before adding them to your bill.
Yes. Changes that are requested after the included revisions will incur additional expenses. We will always discuss those costs with you beforehand so there are no surprises.