One of the first questions businesses often ask when planning a corporate video is surprisingly simple:
How long should it be?
There isn't one perfect answer.
A corporate video should be as long as it needs to be to communicate its message effectively—and no longer. The right length depends on what you're trying to accomplish, who you're speaking to and where the video will be watched.
A two-minute promotional video and a thirty-minute training presentation have completely different purposes. Treating them the same way can make the production less effective.
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