Real Estate Videos Realtors Can Use Beyond the Property Tour
A property walkthrough is one of the most common forms of real estate video.
But it isn't the only type of video a realtor can use.
If you're building a video strategy for your real estate business, consider creating different types of video content for different stages of the buyer journey.
Property Walkthrough Videos
The traditional property tour remains useful because it allows potential buyers to experience the flow of a home.
A strong walkthrough should help viewers understand how the rooms connect rather than simply showing a collection of individual spaces.
Xpression Video Productions provides real estate video production in Toronto and the GTA, including cinematic property tours.
Neighbourhood Videos
You're not only selling a house.
You're selling a lifestyle.
A neighbourhood video can showcase nearby parks, streets, amenities and the overall character of the community.
Realtor Introduction Videos
People often choose a realtor before choosing a property.
A short introduction video can help potential clients understand who you are, how you work and what makes your approach different.
It doesn't need to feel like a commercial.
Market Update Videos
Real estate professionals have knowledge that their audience wants.
Short market commentary videos can allow you to explain trends, changes in buyer behaviour or observations about your local market.
The objective is to demonstrate expertise and build familiarity with your audience.
Client Story Videos
Testimonials don't always need to be written.
A short client interview can provide a more personal way of communicating the experience of working with you.
The objective isn't to make the interview sound scripted.
Let clients explain the experience in their own words.
Property Feature Videos
Instead of creating one long walkthrough, consider creating shorter videos focused on specific features.
For example:
A renovated kitchen
A backyard
A home office
A luxury primary suite
A unique architectural feature
These videos can then be used individually on social media.
Behind-the-Scenes Content
Show people what happens before a property goes live.
Preparing a home, staging, filming, meeting with clients and planning the listing can all become useful content.
Match the Video to the Purpose
Not every video needs to accomplish the same thing.
A property tour should showcase the property.
A realtor introduction should showcase you.
A neighbourhood video should showcase the lifestyle.
A testimonial should build trust.
Think About Where the Video Will Be Used
Before filming, decide where the content will live.
Your website, Instagram, YouTube, Facebook, MLS or email marketing may all require different lengths and formats.
Planning this before production can help you get more usable content from the same shoot.
Build a Library Instead of Creating One Video at a Time
A single property shoot can potentially produce several pieces of content.
One main walkthrough, several short feature clips, vertical social videos, exterior footage, neighbourhood shots and agent content can all come from a properly planned shoot.
At Xpression Video Productions, we create professional real estate videos for properties and real estate professionals across Toronto and the GTA.
Real estate video doesn't have to be one video. Build a content library that keeps working after the listing goes live.
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